CBS
Professor Lars Grønholdt and Associate Professor Anne Martensen, both from Copenhagen Business School, have been important lifelines in the world of research for more than ten years.
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"Need Based Segmentation increased our ability to act with true customer focus because we now know what is relevant to them - down to each individual person. Our overseas organisation is now trained in the concept and tools, so that we are truly able to face our customers with a holistic approach"