CBS
Professor Lars Grønholdt and Associate Professor Anne Martensen, both from Copenhagen Business School, have been important lifelines in the world of research for more than ten years.
Professor Lars Grønholdt and Associate Professor Anne Martensen, both from Copenhagen Business School, have been important lifelines in the world of research for more than ten years.
"Need Based Segmentation increased our ability to act with true customer focus because we now know what is relevant to them - down to each individual person. Our overseas organisation is now trained in the concept and tools, so that we are truly able to face our customers with a holistic approach"