Customer Surveys and Needbased Analyses

Efficient implementation of customer surveys and needbased analyses

Gain new inspiration on how to improve your bottom line by efficiently implementing customer surveys and needbased analyses

Implementing survey results is a major challenge and can be a barrier to ensuring that customer and needbased analyses have a positive impact. Gain new inspiration on how your customer surveys and needbased analyses can encourage closer customer relations, strengthen your market position and develop your bottom line.

Gain new inspiration and ensure that:

• changes are securely anchored in the management and are therefore achieved in practice
• behaviour reflects a enduring change when the survey or analysis is complete
• results are applied at all levels of the organisation
• the survey or analysis is integrated with, for example, data on employees and managers
• results are benchmarked
• the analysis results are integrated in both sales and the CRM system
• real customer needs are revealed and form the core for initiatives taken.

Be inspired by customer cases from Scandinavian production companies, media companies, IT providers, etc.

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Customer Experience Management

How can you be sure that your customers enjoy an experience that encourages them to return, buy more and recommend your company to others? Customer Experience Management involves managing your company based on the clear goal of giving customers the right experiences at the right times.

Gain new inspiration on how to uncover customers' Touch Points and ensure customers experience value – both from a rational and emotional viewpoint.

The meeting will be hosted by Partner Lars Veber Mygland, who has more than 10 years of experience in developing and implementing customer surveys and needs analyses, customer loyalty processes and customer orientation.

Contact us for information on the next seminar date.