Customer Surveys

Obtain insight into customer attitudes and behaviour

Customers are a company's most important source of income. Lost customers are difficult to win back. A company must therefore know how customers perceive its services and service, as these are the best indicators of how the customer will act in the future.

Customer surveys should give companies a picture of their customers' loyalty and satisfaction, intention to make repeat purchases and willingness to recommend them to other potential customers. Customer surveys must also give companies a clear picture of which action areas can create profitable customer relations if given priority. 

In the BtB market in particular, SJP A/S has helped many Danish and international companies to increase their earnings – through easier and faster influx of new customers, larger orders and reduced customer churn.

Customer surveys generate strategy input

Customer surveys are an important tool for setting strategy, as they provide knowledge and insight into general strategic action areas. The surveys also work as an Early Warning System for day-to-day operations.

Customer surveys can help sales staff to achieve their targets

Sales staff can use the survey as a source of insight into individual customers' loyalty, satisfaction and needs. Individual customer reports enable the sales staff to prioritise sales efforts more effectively.