Key Account Surveys

A simple tool for achieving higher sales and increased customer loyalty among existing customers

Key account surveys give the opportunity for real-time collection, analysis and distribution of customer feedback for individual specific customers who have evaluated your company in relation to Key Touch Points. The customer feedback can be supplemented with factual input of purchasing behaviour and other relevant financial key figures.

The reports can be distributed automatically to relevant employees as soon as the customer responses are received. Key account surveys can also be automatically integrated into corporate CRM systems.

For sales staff, key account surveys are a simple tool for qualifying the dialogue with individual customers. Using customer reports, sales staff can find better solutions for customers, which will result in both more sales and increased customer loyalty.

For the management, key account surveys are also a very useful management tool. The reports reveal sales potential for individual customers and clearly identify customers who require an extra effort if the company is to maintain customer relations.