Decision Support

Customer surveys are essential when making business decisions that improve the corporate bottom lines

Many companies have plenty of data on customers but lack the insight, decision support and specific actions that lead to improved financial results. They may have been conducting customer surveys for years but have failed to significantly improve their performance. Perhaps the survey method is outdated.

Surveys can be divided into four generations:

1st generation: Customer satisfaction surveys

2nd generation: Satisfaction/importance surveys

3rd generation: Surveys based on simple statistics

4th generation: Surveys based on advanced statistics and business simulation.

SJP A/S uses a 4th generation survey system developed in cooperation with CBS and the Niels Bohr Institute. The system is called Forespring™Business Simulator and is a neural network-based survey and simulation system that identifies loyalty-creating factors. The system is used during management workshops to identify that are well worth initiating from a financial perspective.

See more about Decision Support